Re: Merger of Nash/Kelvinator, Packard & Hudson
Posted by Mahoning63 On 2015/4/23 16:23:23
The recent Predictor post got me thinking about the would-be high end Edsel and how to have gotten folks to pay way up for its Ford body. How about hidden headlights for distinctiveness and mystery? In the work-up they would be behind the horizontal slats. Ditto the Lincoln-based Packard discussed earlier, making the new P-E Division 100% hidden for market differentiation.
Also pondered Ford buying not only Packard but the whole S-P mess in mid-56 and using the cheapest '58 Ford as the new '58 Studebaker, with rework to Ford's front and rear 6 inches. This would have led to 3 brands built on one basic body, giving the company tremendous efficiency. For Mercury, Lincoln and Packard the same 3 brand - 1 body strategy could have been used, the Turnpike Cruiser being the common body shell.
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Also pondered Ford buying not only Packard but the whole S-P mess in mid-56 and using the cheapest '58 Ford as the new '58 Studebaker, with rework to Ford's front and rear 6 inches. This would have led to 3 brands built on one basic body, giving the company tremendous efficiency. For Mercury, Lincoln and Packard the same 3 brand - 1 body strategy could have been used, the Turnpike Cruiser being the common body shell.
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