Re: 1935 - Turning Point and What-Ifs

Posted by Steve203 On 2015/8/31 8:52:21

On reflection, regarding having a different brand for the junior line, I wonder how many people bought a 120, and paid Packard's price, because it had a Packard badge on it. Call it an Auburn or Studebaker, and the price people would be willing to pay might be significantly lower, which would defeat Packard's objective of fattening profits.

Lengthening the 120 to produce a new senior series might have caused problems with interior room, as you suggest. So go the other way, design the senior cars first, then cut them down lengthwise for the junior series, nip some out of the rear seat, nip some out of the hood, chop the top a bit.

Then do the same with the Clipper in 41.