Re: A little Packard History from 1945

Posted by HH56 On 2019/11/12 14:58:50

They surely would have found the red ink but I would think Studebakers existing installed base and dealers would have put AMCs to shame. For that reason alone Mason might have swallowed the short term negatives believing he could get the money losing things to his liking in a timely manner. With 4 car lines sharing parts and costs Stude's horrible problems might have been more manageable and it might have turned out to have been an attractive acquisition. Like the Nance and Romney rivalry I do seem to remember reading something about Mason not getting along with one or more Stude people and that was why Packard was to approach Stude.

I have seen some articles that one or more of the existing car lines would have been merged or dropped and there is the concept drawings of how the Packard-Clipper-Stude would have shared body parts. I think some of those proposals were fairly ugly and might not have been viable but was there anything done with any AMC models also in the mix? The two body processes were so different that it seems that any shared pieces would have required a pretty radical change for someone.