"In this area of building four wheel drive vehicles and SUVs Fiat lacks the knowledge to compete on the world stage."
http://motortorque.askaprice.com/reviews/auto-0604/fiats-sweet-little-sixteen.asp ----------------------
portlandon : that's a funny story.
Sad thing is, GM didn't even learn from the Cimmaron. Years later they took a homely family sedan, the Opel Omega, (didn't even bother to change the styling, except for the front grille texture) gave it a Cadillac badge and called it the Catera.
Advertising featured Cindy Crawford (by then pretty much retired from modeling) and an
animated duck.
The advertising tag line: "The Caddy that zigs".
Is it any wonder that American luxury car buyers turned to Lexus?
The Japanese and German auto execs must have been breaking out the champagne when they saw that one.
Oh... and then there was Ford putting a Lincoln badge on a Ford Granada and calling it the Lincoln Versailles...
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