Re: FIAT and CHRYSLER

Posted by Mike Grimes On 2009/1/25 8:47:25

Many of us have our Fiat frame of reference based on the Fiat cars built in the 1950's and 1960's. I can remember in the mid 1960's when the owner of a used car lot in my home town swallowed hard and made the $3000 investment to buy a sign, the only requirement at that time to get a Datsun dealership. The Fiat sold in Europe today is not the Fiat of the 1960's just like the Datsun 1600 bears no resemblance to its successor of today. I think the big winners in this deal will be Chrysler's USA dealership network who will have more products to sell. Here's hoping for success for both Chrysler and Fiat and maybe a 15 million car USA market again in the next 5 years. "A rising tide floats all boats".