Re: Packard Bikes

Posted by Leeedy On 2022/12/26 20:33:56
Now to pre-Christmas of 1936. And (what else?) more Packard bicycles.

Were these bicycles at a Packard dealer? If you've been following this thread, you'll know by now... nope! No packard automobiles were involved.

But here was a contest sponsored by Lanco Stores (of Lancaster, Pennsylvania) giving away both boy's and girl's Packard bicycles. Yes, giving them away. But not for buying Packard automobiles.

Now, with the knowledge you should have acquired by now, you'll know that Packard bicycles came from various bicycle manufacturers. In this case, the maker of these bicycles was famous Cleveland Welding Company (CWC). You can scroll back through this thread and see what CWC's Packard bicycle headbadge looked like.

Yesss, for those of you who are really, really sharp, there was a kind of connection with Packard Motor Car Company. CWC made wheels and other components for Packard automobiles at various times. CWC was also famous for innovations and introductions related to de-mountable car and truck rims.

CWC also used automotive designers to do their bicycles. Among these was famous Brooks Stevens. CWC was obviously located in Cleveland, Ohio and made very high quality bicycles.

In this contest that started around Thanksgiving of 1936 the kids had to save up package flaps from either Kix and Wheaties cereals or Softasilk and Bisquick flour mixes. Or seals from Gold Medal flour. (Chances are good that you'll remember these brands if you were born before the Apollo Moon landing.) The most of these items turned in before December 19th 1936 was eligible to win one of four Packard bicycles (notice, NO cars are mentioned).

CWC's most famous main line of bicycles was the "Roadmaster" brand. While prewar and early postwar Roadmaster bicycles were of stellar engineering and overall quality, the line sadly suffered with quality issues years later. The Roadmaster brand on bicycles continues to exist today in name only.

Original advertisement is provided here via Leon Dixon and [i]National Bicycle History Archive of America. NBHAA has original factory literature for every year of CWC bicycles including factory records. (NBHAA.com)[/i]

Four lucky kids had a very Merry Christmas... well over 80 years ago with Packard bicycles.

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