Re: The Greatest Packards of Them All

Posted by su8overdrive On 2022/6/25 18:44:32
Had no idea the marketing behind this book, assumed the author had say over title.

Wasn't talking about "favorite" Packard(s), but wondering at the over-the-top title. If selling something strictly to the choir, quoting ad copy makes sense.

As for not wanting to see Packard compared, contrasted with other makes, well, that's the car business. No one lives in a vacuum, not even those suffering one marque-itis.

The engineers, designers at various automakers attended SAE meetings, dinners, were often friends, decisions to use Auto-Lite over Delco or Lockheed instead of Wagner often made on the golf course or at the Detroit Athletic Club as well as executive offices.

Packard might've aimed their 1955-56 400 at the Imperial, the same car as the New Yorker but for seven inches more wheelbase and stand up tail lights, but other Packard models certainly aimed at Windsor, Saratoga, New Yorker.

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