Re: Autoworld Brussel Belgium

Posted by 58L8134 On 2015/11/21 12:17:25

Hi Guscha

Why Borgward failed in the U.S. market was their cars weren't up to the mechanical rigors of road conditions i.e. hour after hour of high-speed sustained operation or the way Americans tended to neglect regular maintenance even then.

They were also perceived as expensive for what could be purchased for the same money. Selling four cylinder cars, other than VW Beetles, in an era crazy for V8 engines was a hopeless pursuit. Borgwards had limited popularity in regional sections of the country, primarily the New England states.

Steve