Re: Did the public think of Imperial as Packard's replacement?

Posted by 58L8134 On 2009/8/4 7:18:13

Hi

Mr Pushbutton, you make a point I had never considered before, the quality of bodies after the folding of Briggs into Chrysler. The poor overall quality of the '57 and later cars is well known. Was this the result of major changes in the body engineering management?

The reason I posed the question initially stems from hearing stories of those who told of trading their '53-'56 senior Packard models for Imperials in '57-'62.

When ask why they chose Packard:
"Cadillac is too flashy, too common, owned by the new rich"
"Imperial is better engineered and built"
"Imperial is the type of car Packard would be building if they still were in business"
"Lincoln? When they learn to build a real luxury car, I'll think about one"

And some comments not fit for a gentlemanly forum!

Steve