Re: Did the public think of Imperial as Packard's replacement?

Posted by LINC400 On 2009/8/4 15:54:23

I think Packard did cheapen their image by offering lower priced cars. In the 1930's with the depression, everyone either had to offer cheaper models or risk going out of business. The difference is, Packard kept offering cheaper models after WWII when they were no longer needed. Every automaker could sell whatever they built after so many years with no new cars. Plus, Packard dropped all of its senior models and based everything on the Clipper. So from 1946 on, there was very little to visually distinguish more expensive senior models from the cheaper ones. So why would you want to pay $4000 for a car that didn't look much different than a $2000 one?