I think automotive marketing is different now, but not necessarily an inferior environment for new entries into the market. Look at the ones popping up in the last few years. (I won't name any here because it would probably start a war about whether they're "viable" or not). Just because they have never-before-heard-of names doesn't mean that someone won't adopt a traditional, unused name for their new specialty car at some point. Why not Packard? Beats Oldsmobile, IMHO.
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in today's society, people could care less about "individuality" or things old school as in years past.
What, aren't we people? And which one of us would say we don't care about individuality? Or old-school? Granted, we're not a majority, but a large, dedicated minority can do a lot to move specialty products.
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