Re: Can old brands be revived?

Posted by James Butcher On 2011/12/1 9:31:29
When I say

Quote:
in today's society, people could care less about "individuality" or things old school as in years past.


I am referring to the cookie cutter SUV's and what few remaining automobiles that are mostly foreign rather than American made and hard to tell apart. There isn't any "individuality" as with the cars of the 1950s-1960s where all you had to do is look and can tell if it was a Chevrolet, Cadillac, Buick, Ford, Mercury, Rambler, Studebaker, etc... and what year from it's trim or lights. The Ford LTD that used the same body for 10 years started the demise of style changes.

As far as "old school" you are right, we are a niche but when you spend millions or billions on tooling, labor, and marketing... you want to appeal to the masses. Today's buyers in the age group under 30 have zero interest in things "old". I know... I have seen it in almost every area of sales from what brides register to home floor layouts, to movies, even cars. Old traditional values that our parents and grandparents and their parents on back believed in do not fit into today's society no fuss low maintainance lifestyle.

Eric

This Post was from: https://packardinfo.com/xoops/html/modules/newbb/viewtopic.php?post_id=90469