Re: Can old brands be revived?

Posted by James Butcher On 2011/12/1 14:09:24

The PT Cruiser was an exception since it started the retro craze and had a fan base but ran its course. It was introduced in 2000 and ended in 2010 with only 5,000+ cars sold that year.

The MINI and VW and Fiat 500 have been around for decades and have fan bases even if there were some hiatus.

Mustang... is getting old and tiresome to look at. It was great when introduced in 2005 but the novelty wore off quick. By the way, the Ford Probe (1989-1997) of was supposed to be the design replacement for the Mustang but fans screamed bloody murder so they made Probe a separate model.

Camero. This is the only exciting looking car of the bunch. It has a raw and yet sleek edge to it. But it was only gone as a brand between 2002-2010.

The bottom line is yes, there are some who will purchase these retros. Will they in today's market of uncertain value depreciation, possibly not. People tend to gravitate to cars that will sell to a general public quicker even as used cars. This also means more cookie cutter models.

And besides, ask a person born within the past 40 years what a Packard is and they will most likely point you to a computer!

Wanted to also add that the above cars such as the Mustang, falls in that lackluster list of "individuality" lacking vehicles. You really can't tell which year is which in the past 5-years.