Re: Can old brands be revived?

Posted by Guscha On 2011/12/1 15:31:28
Quote:
...Also interesting that young and old buyers are attracted to these revived models...


John, that's a good point. Young and old, male and female, across classes and cross-cultural.

Quote:
...It seems a small market still exists for individual and retro looking automobiles...


The so-called market segment already consists of two million sold Mini's (that means new Mini's). To illustrate the proportions by the help of a vivid picture imagine that the Mongolian hordes of Genghis Khan consisted of two hundred thousand warriors at the peak of his Empire.

Original ImageGenghis Khan monument, 131 ft., stainless steel, not photoshopped





[picture source: Wikipedia]

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