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This kit was property of the Packard Motor Company. It was used by traveling salesmen to promote the Packard line of cars. It is a leather brief case that is filled with film canisters, records, and instructions on how to promote and show the cars to dealerships and individuals. It also comes with a record player / projector combo that they used to show the cars and play the records on. The vintage of this is probably between 1930 and 1940. It is a very rare and interesting piece of automotive history.

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I have the same kit, most of the films are 1948-54 in my kit. There was also an identical kit for sale at the PI meet in California last week.

I remember my father bringing home the program kit for a family night of entertainment. We all enjoyed the film strips projected on a screen with sound from the record being spun on the player. I wish I had that kit now.

My brother and I were about the age of the first photo, now we are the age of the second photo. Interesting, the car has not changed, but we sure have.

(o{}o)

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JW,

Hopefully someone who has one of these will upload audio or video.

I ran across a few more pictures, showing the projector and record player, that was part of the kit.

Regards,

Dave

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Great photos - particularly the two boys (then and now) on the Packard. Thank all of you for posting. I have the records and case but only a few film strips.

What was the first year of this program?

How many film strips came with each kit?

Is there a list of the film strips?

I have seen film strips for the 1948 and 1951, was that because of the change in the body?

JW,
Your recreation photo reminds me of the photos in Jim Hollingsworth book and Henry's recreation photo. Nice.

LTRD, Playing these film strips at a Texas Packard Meet would be great entertainment.

(o[]o)

Link to view or download some of the Packard Master Salesman Training & Films:

thepackardlibrary.com/Packard%20Informat ... /Packard%20Salesman%20Training.html

Does a kit exist for 1955 models? I'd love to find one. :)

A few more sources of information:

musclecarfilms.com/Packard_1940_1956.html

Over 3 hours of rare promotional films and 35mm salesman training filmstrips from the 1940-1956 era of Packard.

These films and filmstrips are a fascinating look at how Packard marketed their line of cars. The 'Salesman Training' filmstrips are original 35mm slide presentations converted to film, complete with the 'beep' sound to signal the operator to move to the next slide. All films contain original narration. Note that these films and

packardaustralia.com/4sale.htm

1948 & 1951 Packard Salesman films now DVD. $35 includes postage within Australia

These films have been converted from 16mm films & transcription records. The films cover 1948 & 1951 (24th series) Packards. These films were given to Dealers to present to their staff on how to sell a Packard.

The films cover:

* The features of the new cars
* Methods of selling cars
* How to provide after sales service
* Technical films, ex: how the gearbox and overdrive operate.

There are 22 films on 2 DVD's in total with over 7 hours of entertainment.

The films:

DVD 1:1948

1. On The Line 2. Million Dollar Chassis 3.Custom Designed 4.Three of the Finest 5.The Little Giants 6.The Second Chance 7.The Dragnet 8.The Nimble Young Man 9.Whatcha Gonna Give Me 10. Yours For A Lifetime

DVD 2: 1948 & 1951

1.The Packard Story 2. 54th Series Pt 1 3. 54th Series Pt 2 3. 54th Series Pt 2 4.Demonstrate with a Plan 5. Selling Service 6.Getting New Customers 7.Keeping Customers 8.Transmission 9.Overdrive 10.Pre Inspection 11.This Is Your Day

The quality of these films range from good - great. A snippet of one of the films:

youtube.com/watch?v=av2aVmZFNyw

This is a 10 minute snippet rarely seen film converted from dealership training films describing the features of the 24th Series Packard. (note: Audio has been improved since this was posted)
$250 - Includes postage within Australia.