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Re: Packard Ad article in March 2010 Hemmings Motor News
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Webmaster
 
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Thats for pointing everyone at those. Even I get amazed at the amount of stuff that we have in the archive here.
Posted on: 2010/1/27 23:19
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-BigKev
1954 Packard Clipper Deluxe Touring Sedan -> Registry | Project Blog 1937 Packard 115-C Convertible Coupe -> Registry | Project Blog |
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Re: Packard Ad article in March 2010 Hemmings Motor News
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Home away from home
 
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Nice resource... but I always get a kick out of those "aspirational" ads, somehow they didn't take into account the 2 bit mobsters, crooked politicians, minor starlets fresh off the casting couch, New Jersey refuse contractors, and the like that were also frequent purchasers of Packard (and Cadillac, and Lincoln)- now THAT would be a promotional campaign...I can see it all now....
Posted on: 2010/1/28 15:46
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Re: Packard Ad article in March 2010 Hemmings Motor News
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Home away from home
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One thing occurs to me from looking at those ads.... it answers the question of what kind of color combinations were available when the cars were new.
Since practically all the photos we have are black and white this is about the only way to see what they looked like when new. I'm sure most of the cars sold had much more subdued color schemes than the ones shown in the ad. But it does show what was available or at least, approved by company management.
Posted on: 2010/1/29 1:02
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Re: Packard Ad article in March 2010 Hemmings Motor News
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Home away from home
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I suspect that color printing was new then and was what made magazine ads so appealing to advertisers. They paid 'artists' to draw/paint color pictures of their autos.
The article also mentions 'Norman Rockwell' as another artist that did that work back then. Color art/photo sells. At least Denny's and Perkins restaurants think so. Check out the menus! Think I might need a Grand Slam for breakfast! DanL
Posted on: 2010/1/29 4:12
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[i][size=small]Dan'L in SD
41ParPack [color=000066]First of the Clippers [ |
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Re: Packard Ad article in March 2010 Hemmings Motor News
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Just popping in
 
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It?s a pitty that I can?t read the text of these ads.
Is it my poor computer here? Or would there be a chance to get the ads on the website in a higher quality? Best regards from Germany Mathias
Posted on: 2010/1/29 7:25
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Re: Packard Ad article in March 2010 Hemmings Motor News
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Home away from home
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Hi Mathias, you should be able to "copy" the image (right click) to your computer and magnify.
Posted on: 2010/1/29 9:02
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Re: Packard Ad article in March 2010 Hemmings Motor News
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Forum Ambassador
 
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Rusty,
You wrote: Quote: One thing occurs to me from looking at those ads.... it answers the question of what kind of color combinations were available when the cars were new. However, I'm not so sure that I'd agree with that - at least, not without some sort of "factory" reference as to what colors were actually offered in production by the vehicle manufacturer. Taking 41ParPack's points a step further, I suspect a bit of artistic license was employed in selecting colors from the palette of printer's ink - with an eye toward drawing maximum attention to the ad.
Posted on: 2010/1/29 10:06
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Re: Packard Ad article in March 2010 Hemmings Motor News
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Forum Ambassador
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Quote:
mathias wrote:.......Best regards from Germany Mathias JT120 wrote: Hi Mathias....... First posts so,  to PackardInfo. Mathias already has his '37 One Twenty Touring Sedan in the Packard Owner's Registry. If you could add your Packard JT120 it would be great, and which I presume is a 120 going by your Forum Name?
Posted on: 2010/1/29 16:06
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Mal
/o[]o\ ====  Bowral, Southern Highlands of NSW, Australia "Out of chaos comes order" - Nietzsche. 1938 Eight Touring Sedan - SOLD 1941 One-Twenty Club Coupe - SOLD 1948 Super Eight Limo, chassis RHD - SOLD 1950 Eight Touring Sedan - SOLD What's this?  Put your Packard in the Packard Vehicle Registry! Here's how! Any questions - PM or email me at ozstatman@gmail.com |
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Re: Packard Ad article in March 2010 Hemmings Motor News
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Forum Ambassador
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Taking 41ParPack's points a step further, I suspect a bit of artistic license was employed in selecting colors from the palette of printer's ink - with an eye toward drawing maximum attention to the ad.
Exactly so, BH!
Posted on: 2010/1/29 16:12
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