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Steve that's easy to say now as a hindsight, but when they were in the middle of the great depression nobody knew where the end was (both of the depression as well as the company). You know how many car manufacturers folded in those years, and if you had the money you wouldn't buy such an flamboyant car.
The US population in 1930 was 123 million people. There were 113 734 cars built (over all the different body styles), so that was 1 734 car per 1,088,495 Americans!

Hi BDC

"...when they were in the middle of the great depression nobody knew where the end was..."

Quite true later on, but in the later months of 1929 when the 7th Series was first on the market through perhaps mid-1930, optimism still reigned supreme. Only gradually as the downturn, which was expected to be short-lived initially proved to have real momentum, did the gloomy distress set in. That distress was the subtext of the documents posted in the Packard-built Custom Car Records thread. Clearance of expensive, top-line customs became a real problem by the first anniversary of the market crash.

The custom body program for the 7th Series was absolutely the zenith of the most sublime offerings that ever would be. It was the last golden moments in time for the ethic that created the Packards we now hold as Classic.

Steve

Well, car sort of appeals to me as well, although would be better with a little off of the top. It would've had head room for hats, even a top hat for those formal evenings.
Car is mounted on a turntable in a wooden floor. Wonder which building that was in? Probably was burned down in 1967-68.

It does not appear that the coupe received a 6-inch extended cowl to the rear that the rest of the lineup received.