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Guscha

in the late summer of 1956

Home away from home

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Posted on: 2018/7/3 23:55

The story of ZIS-110, ZIS-115, ZIL-111 & Chaika GAZ-13 on www.guscha.de

58L8134

Re: in the late summer of 1956

Home away from home

Guscha, Thanks for posting this. Significant are the dealer numbers cited in the second to last paragraph: 1,100 total, 700 which were dualed with Studebaker.

In any dualed makes operation, most of the sales effort was directed toward the better-selling make unless the management directed special efforts to promote the other one. A mere 400 Packard-exclusive dealers was far too few for adequate market coverage.

Steve

Posted on: 2018/7/4 8:40

.....epigram time.....
Proud 1953 Clipper Deluxe owner. Thinking about my next Packard, want a Clipper Deluxe Eight, manual shift with overdrive.

Guscha

Re: in the late summer of 1956

Home away from home

Steve (58L8134), my pleasure! Below a clipping from The Detroit Free Press (Detroit, Michigan), Mon, Aug 20, 1956.
I like the tenor of this newspaper article.

source: Detroit Free Press
Click to enlarge!

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Posted on: 2018/7/25 14:01

The story of ZIS-110, ZIS-115, ZIL-111 & Chaika GAZ-13 on www.guscha.de

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