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Garrett Meadows

The difference in Parkard print ads and those of Pierce Arrow

Home away from home

Until I read about it, I didn't realize that the early Pierce Arrow print ads (a) had little to no information about the featured car, and (b) had the car image subordinate to the individuals. Often the car would be in the background or even partially obscured. Interesting marketing strategy.

as always
Garrett Meadows

PS: Look at the attached pic for an example of what I'm talking about.

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57744_5625063f56a18.jpg 250X299 px

Posted on: 2015/10/19 10:05

Tim Cole

Re: The difference in Parkard print ads and those of Pierce Arrow

Home away from home

How about this one? And what the hell is a Dursenberg?

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Posted on: 2015/10/19 15:20

Garrett Meadows

Re: The difference in Parkard print ads and those of Pierce Arrow

Home away from home

Wow, the car is not even featured. I guess "Durensburg" figured that if you didn't know what a "Durensburg" was, you couldn't afford to buy one.
as always
Garrett Meadows

Posted on: 2015/10/20 5:40

Randy Berger

Re: The difference in Parkard print ads and those of Pierce Arrow

Forum Ambassador

I knew if they quit teaching cursive writing, it would lead to not being able to read cursive either (sigh).
The real question is "What the Hell is a Parkard"?

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Posted on: 2015/10/20 7:57

BDC

Re: The difference in Parkard print ads and those of Pierce Arrow

Home away from home

But Randy, you have to admit that the "e" in question wasn't done quite right on the top, especially when you compare it to the other e's.

Posted on: 2015/10/20 8:03

I can explain it to you but I can't understand it for you

Bad company corrupts good character!

Farming: the art of losing money while working 100 hours a week to feed people who think you are trying to kill them

bkazmer

Re: The difference in Parkard print ads and those of Pierce Arrow

Home away from home

It is an "r" - look at the other "e"'s. This is I believe an error in the modern reproduction ads. The ACD company and their ad agency proofed their ads. A client would have a fit if you mispelled their name. There are a number of ads in this ad campaign that spell the name right.

Posted on: 2015/10/20 8:33

Randy Berger

Re: The difference in Parkard print ads and those of Pierce Arrow

Forum Ambassador

It isn't printing it is cursive writing. Write your name three times and see if they are all identical. Sorry, but it is just common sense. Look at the real "r in Duesenberg.

Posted on: 2015/10/20 8:57

West Peterson

Re: The difference in Parkard print ads and those of Pierce Arrow

Home away from home

I agree with Randy. The only difference in the first "e" and the others is the lead-in tail from the "u" goes up rather than straight over to the bottom.

Posted on: 2015/10/20 10:10

West Peterson
1940 Packard 1808 w/Factory Air
1947 Chrysler Town and Country sedan
1970 Camaro RS

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bkazmer

Re: The difference in Parkard print ads and those of Pierce Arrow

Home away from home

I see it now too - no way the ad could have run misspelled

Posted on: 2015/10/20 10:30

Garrett Meadows

Re: The difference in Parkard print ads and those of Pierce Arrow

#10

Home away from home

I'm still kicking myself for misspelling "Packard" in the subject line. I knew I was going to catch flack about it.

A typist I am not---obviously.

as always
Garrett Meadows

Posted on: 2015/10/20 11:39

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