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Survival revisitted
#1
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Mahoning63
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Holiday leisure time has brought fresh thoughts from Steve and I on how Packard might have saved itself...

We know that on January 15, 1956, S-P met with the insurance companies to request a $50 million loan, $30 million of which to pay for tooling of the 57s. On January 27, Nance was turned down. In the next few months there was consideration of sharing Lincoln body shell for $9M, Dearborn ultimately dismissing the idea.

Question: could Packard have reworked its existing cars on shoe-string budget to survive 1957-58, allowing Nance to prove himself and eventually win over the insurance companies? In such a scenario, the planned all-new 57s would have belatedly appeared as 1959s.

Answer: assuming Nance knew that all-new, lower and wider cars would flood the market in 1957 and that the 4-door hardtop style would become price of entry to be competitive, then perhaps yes, there was opportunity to carefully rework the existing cars on maybe a $5M budget. For this greatly scaled down but still promising approach, the insurance companies might have acquiesced. See images for progression. Here are the details:

1. Nothing could be done with width, but height could have been lowered, perhaps as much as 2 inches without customers complaining of too-low seats in relation to floor. Now that Packard controlled Conner, this could have been done fairly cost-effectively in-house by identifying best locations to section firewall, door outers/inners and rear fenders and setting up off-line stations to do the work. Use of side trim to cover up most of the weld lines would have helped.

2. Quickly tool new front fender uppers and hood/fascia/grill/bumper in Predictor style. For maximum visual impact and to accommodate dual and quad headlamps in 1957, hide the lights like in Predictor show car. No other American car that year had hidden headlamps.

3. Extend rear overhang on both the 122" and 127" wb frames 5 inches to improve proportions and use Four Hundred/Caribbean's 5 inch longer end panel (forward of decklid) and existing decklid (trimmed 2" at rear bottom). Trunk floor would need 5" insert.

4. Put 2-door hardtop coupe and convertible on 122" frame + 5" longer rear overhang by extending rear wheel cutout 5 inches forward and tooling 5" longer fender skirts.

5. Put 4-door hardtop on 127" frame + 5" longer rear overhang by adding 5" insert above rear wheel cutout. Use coupe's 5' longer fender skirts.

6. To create 4-door's hardtop roof, add 5" insert or stamp front and rear halves separately, with 5" overlap on one, and weld together.

7. Remove 1.5" wide body insert between 4-door sedan's front and rear doors by moving rear doors forward 1.5". Rework rear door body openings to accomodate. If no solution available to allow front-hinged rear doors to open so as not to interfere with front door swing, use rear-hinged, reverse-opening rear doors. If no solution to strengthen B-pillar lower, use slim B-pillar upper to create appealing sedan in lieu of hardtop.

8. Lower taillights 2" choosing lowest cost strategy.

Have also included a Speedster that is lowered an additional 1.25 inches, which is the difference in diameter between dual vs. quad headlamps. The thinking here is that the headlamp doors could be lowered same (along with vertical grill). The Speedster maximizes use of existing parts to create compact, speedy proportions by using standard 122" frame and decklid mated with 5" longer end panel, thus pushing rear seats forward 5" (for kids only). Vent windows are removed and, if feasible, windshield and I/P are moved rearward 3". This car would have been a nice-to-have rather than need-to-have showroom companion, very costly to build and sold in very low volumes as image car. Were it to in any way distract the team from developing the other models, would need to have been shelved.

The extra $20M that Nance had asked for in addition to the $30M for tooling was probably to carry the company through 1956. Here Nance would have needed to have slashed mercilessly, lest all be lost. Run out enough cars to complete the model year, then fire everyone except essentials (hourly and salary), and rehire a half year later. If union contracts would not allow, file Chapter 11 and do same under reorganization.

All thoughts welcome!

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Posted on: 2016/3/26 12:44
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Re: Survival revisitted
#2
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BDC
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With all due respect, you have too much time on your hand. These are all what if's that won't make a difference anymore anyway.

Posted on: 2016/3/26 13:06
I can explain it to you but I can't understand it for you

Bad company corrupts good character!

Farming: the art of losing money while working 100 hours a week to feed people who think you are trying to kill them
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Re: Survival revisitted
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Leeedy
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Ahhh. Interesting Photoshopping.

However, Creative Industries actually cobbled together a 4-door hardtop based on a 1955 body for Packard. It looked like a 1956 Four Hundred-only with 4 doors instead of two.

Few people know it but there was a small branch of Packard Styling located at Creative during the Nance era. I once had a photo of this 4-door hardtop V-8 Packard but over the years it was lost.

Might anyone out there have a photo of the 1956 4-door hardtop prototype that was built? I am not referring to the 1957 engineering feas mule, "Black Bess" but rather a 1956 4-door hardtop...1 of 1. Thanks.

Posted on: 2016/3/29 17:04
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Re: Survival revisitted
#4
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BigKev
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You're not talking about the '57 concept clay's are you?

packardinfo.com/xoops/html/modules/myalbum/photo.php?lid=3872

(several more in the photo archive under Show/Concept Cars album)

Posted on: 2016/3/29 17:14
-BigKev


1954 Packard Clipper Deluxe Touring Sedan -> Registry | Project Blog

1937 Packard 115-C Convertible Coupe -> Registry | Project Blog
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Re: Survival revisitted
#5
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Mahoning63
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Very interesting, Leeedy. Do you remember any details such as if they lengthened the 2-door hardtop's roof several inches, moving the backlight rearward on the body? And did they do anything with the rear doors such as moving them forward to eliminate the body insert between front/rear doors? In working up the images I realized how tough it would have been using mostly stock parts. The challenge would have been to get the rear door's glass to roll down.

Posted on: 2016/3/29 19:00
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Re: Survival revisitted
#6
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Mahoning63
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BigKev - this one is not a hardtop but does have hardtop-like styling elements, a bit like '41 LeBaron Sport Brougham in its window frame design. The beltline is definitely lowered, which the designers would have been lobbying for. Appears to be an interim design of sorts, bridging between the production cars and final Predictor-themed '57 models we are familiar with.

packardinfo.com/xoops/html/modules/myalbum/photo.php?lid=3889

(maybe it's just giving the illusion of being lowered)

Posted on: 2016/3/29 19:11
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Re: Survival revisitted
#7
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Leeedy
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Hello Big Kev... nope. Again, this car was a 1955 body made to look like a 1956 Four Hundred hardtop-only with rear doors added and no B-pillar.

It was not a 1957 design at all and was not a clay, but what amounted to a real car-at least appearance-wise. It was also not a Clipper but rather, a senior Packard.

I once had an 8 x 10 glossy photo of the car, but over all these years it somehow got misplaced. Was hoping someone else might have a shot of it.

Thanks for asking.

Posted on: 2016/3/29 19:12
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Re: Survival revisitted
#8
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Leeedy
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Quote:

Mahoning63 wrote:
Very interesting, Leeedy. Do you remember any details such as if they lengthened the 2-door hardtop's roof several inches, moving the backlight rearward on the body? And did they do anything with the rear doors such as moving them forward to eliminate the body insert between front/rear doors? In working up the images I realized how tough it would have been using mostly stock parts. The challenge would have been to get the rear door's glass to roll down.


No details other than it was based on a 1955 body, but fitted out to look like a 1956 Four Hundred-only with rear doors and no B-pillar.

As for lowering glass in the rear doors, nah. No big challenge. Huge room in there and most of the other manufacturers figured out how to build and produce 4-door hardtops for the 1956 model year. The rear doors and side glass were very different from those on the Patrician. But again, as far as I know it was put together mostly for looks and probably some engineering feas. People outside of the industry did not know it, but Creative was one of the top engineering firms in the world-in addition to all their other activities.

By the way, the Caribbean press photo that you used to Photoshop here was actually a 1955 Four Hundred made to look like a 1956 Caribbean. Creative did that one too-or one just like it. And... if you look very closely at the original press photo you will notice it has a 1955 Caribbean hood and seats! There will be lots more in the upcoming Creative Industries book.

Posted on: 2016/3/29 19:34
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Re: Survival revisitted
#9
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ECAnthony
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I think what Leeedy is talking about is on page 618 of the AQ "Packard - A History..." book, sitting next to the '56 Clipper proposal.

Posted on: 2016/3/29 20:56
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Re: Survival revisitted
#10
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phsnkw
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I think the photo Leeedy is talking about is in an early Collectible Automobile (first year) issue that had an article about the 55-56 Packards as well as an article about 1957 plans. It has the Request on the front cover so it shouldn't be too hard to find. In the 57 plans there were lots of interesting designs and there is a black and white photo side view, clearly of a 55-56 design that was a four door hardtop. It had suicide doors on the rear, no visible B piller, tiny chrome fins on the tops of front and rear fenders, and a rather thick rear C piller chrome rain gutters (to further disguise the old body design. I thought the photo was of a clay model or mock up.

Posted on: 2016/3/30 10:21
"Do you ever think about the things you do think about?"

Inherit the Wind
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