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Packard Salesmanship
#1
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Owen_Dyneto
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Here's a photo of what I think is a relatively unique little niche of Packard history. This book was given to me upon my retirement as President of our local independent car club. It's marked "Copyright 1933 LaSalle Extension University" which I believe is still an on-going concern so images of the contents are probably inappropriate.

"Assignment 3" covers planning, making, analyzing, and selling the "comparative ride". It also has a chapter on "capitalizing on the Proving Ground Story."

A really neat little piece of Packard history. I'm curious if anyone has ever seen these books before, and/or have any of the other "assignments"? Assignment Four is apparently "Handling the Appraisal, Trade-In, Price and Terms."

Attach file:



jpg  (177.60 KB)
177_4d9b3bf30bb93.jpg 1023X1500 px

Posted on: 2011/4/5 10:57
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Re: Packard Salesmanship
#2
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Owen_Dyneto
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bump

Posted on: 2011/4/5 18:00
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Re: Packard Salesmanship
#3
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HH56
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Volume 1 is listed as available at the Packard Library site.thepackardlibrary.com/Sales%20Training.htm

(I am not having any luck at the moment downloading or viewing it.)

Posted on: 2011/4/5 18:08
Howard
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Re: Packard Salesmanship
#4
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Joel Ray
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There are about 8-9 volumes in the course. Bruce Blevins in Flint, MI. has a complete set in his 1933 Packard mancave that we got to see on a tour last year.

Posted on: 2011/4/5 20:03
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Re: Packard Salesmanship
#5
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Owen_Dyneto
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Thanks HH and Joel for digging into this. Interesting that The Packard Library refers to the individual bookets as "Volume 1, 2," etc. but the printed copy clearly calls them "Assignment One, Two," etc.

Posted on: 2011/4/5 22:09
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