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Here is a retirement project starter kit for the ambitious. Shipping all 5 cars on one transporter would be most cost effective.
sacramento.craigslist.org/cto/5253700044.html

1937 115 club sedan
goldcountry.craigslist.org/cto/5255970851.html

Info on poster of 115C Club Sedan says largest production year (agree) and largest profit loss. Is this true? Largest production and largest profit loss seem to be in conflict. Otherwise, an attractive 115C Club Sedan.

(o{}o)

From Packard's 1937 Annual Report to the stockholders:

Factory sales at wholesale prices totaled $94,422,477.77, a substantial increase over 1936 during which sales amounted to $73,052,859.28. Earnings, after all charges, were $3,052,212.05 as compared with $7,053,219.81 for the year 1936. During the last half of the year, the trends of labor costs, rising material prices and the existing depression resulted in reducing our earnings. They were effected, too, by the necessity for bringing out completely new models of our junior lines of cars, and new models also of our senior cars.

A comparison to an earlier time is irresistible; certainly the market was far larger for luxury cars but in the 3 years between 1925 and 1927 Packard averaged about 60,000 cars a year and a net earnings per year of about $13,000,000. Kind of like today, big cars = big profit, small cars = smaller profit. Of course you had to have the market and the product to sell into it. It would be interesting to see a table of Packard's net earning for every year, the data is all there as all the annual reports survive, it would just take someone with the interest to dig the data out.

Thanks, O-D. Highest production due to the 120s and 115s, mostly the 115s, but more expense in bringing out the new Six line. Interesting to see how the recession of 1938 affected sales. I would have not liked to have been a production planner in those depression years.

(o{}o)

Here is a production graph I did some years ago showing the variability of production and how much the junior cars contributed.

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Wow. Vividly shows how Packard would not have survived without the Juniors

Don't hold me to exact figures but I know 1929 was Packard's most profitable year, IIRC something like $23,000,000 net on 55,000 cars sold, and all senior cars.

That's little over $418 per car. What was the average selling price?

Factory list, least expensive, $2275. Most expensive with factory coachwork, $5985.

But there were a lot less $5985 models sold than $2275 models. Average price probably $2800-$3000?