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When did Packard start associating calendar years with model numbers?
#1
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Bob Supina
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I have original Third and Fifth Series literature and one piece, copyrighted in 1933. No calendar year is listed for the models.
When did PACKARD...not historians or authors...FIRST label models with calendar year?

Posted on: 2017/3/7 23:26
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Re: When did Packard start associating calendar years with model numbers?
#2
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HH56
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Do you mean in ads or in official vehicle numbers the car could be registered with? If official numbers it was 1954 when they jumped from the 26th series in 53 to the 54th series for 54. If in ads I don't know but many sales brochures go by calendar year. The first one I have where they announce a new car by year is 37 but I don't have much literature from the 30s.

Posted on: 2017/3/7 23:37
Howard
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Re: When did Packard start associating calendar years with model numbers?
#3
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Bob Supina
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I am talking about corporate letters or publications such as the owner's manual

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Posted on: 2017/3/8 0:18
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Re: When did Packard start associating calendar years with model numbers?
#4
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Owen_Dyneto
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Bob, if you were to go and read some history on the FDR administration during the mid-30s, and I believe it's also mentioned in the Kimes-edited tome, you'd read that one of Roosevelt's ideas for keeping the economy in recovery mode was to encourage all the car manufacturers to more or less concurrently introduce their new calendar year models in the Fall of the preceding year, commencing with the 1937 models. I believe this is when Packard began to formally have their "series" designations correspond directly to calendar year models though frankly, they pretty much had done so since 1933 without actually saying it officially.

1932 was the last year with unconventional new model introduction dates; the 9th Series Eight, Eight Deluxe, and Twin Six being introduced about mid June 1931 and the 9th Series Light Eight not until 6 months later, January 1932.

Posted on: 2017/3/8 9:33
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