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The Packard Literature Archive



Literature Categories

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Salesmen & Dealer Information

1908 Packard Thirty Motor Car Catalog Image

This is the 1908 Packard "Thirty" Motor Car Catalog. It contains information and descriptions about the Packard model "Thirty"

Published: 2010-03-26 Views: 858 times

1912 Packard Models and Price List Image

This is a copy of an original dealer price list that lists all the various Packard models for 1912 and their respective "List" and "Net" prices.

Published: 2008-11-19 Views: 409 times

1914 4-48 Packard Salesmen Facts Book Image

This is the 1914 Packard Salesmen Fact Book. It was used by salesmen to cover all the features and specification of the 1913 4-48s.

Published: 2010-03-22 Views: 394 times

1914 Packard

This manual covers the care, operation, and repair of the 1914 Packard "1438" Model (2-38). It contains detailed pictures of the various mechanicals system. Also their is a list of Packard dealers circa late 1913, and a fascination section on the Touring North American and Europe.

Published: 2009-04-21 Views: 823 times

1915 Twin-Six 1-25 and 1-35 Data Book Image

This appears to be a Twin-Six Fact Book covering the "1-25" and "1-35" models. It contains illustrations of each body style, and also covers the various features of both models. I believe this would have been a pocket reference for a dealer or salesman. Printed 11-15, Detroit.

Published: 2009-04-07 Views: 503 times

1917-1918 Twin Six Engineering Facts Image

This is the Engineering Facts about Packard Twin-Six and other Motorcars. By J.G. Vincent. (circa 1917-1918)

Published: 2017-02-27 Views: 403 times

1919 Packard

The is the 1919 Packard "E" Truck Sales Information. It contains illustrations of the various mechanical systems of the Packard "E" Truck chassis.

Published: 2010-03-22 Views: 419 times

1920 Model E Truck Specifications Image

The is the 1920 Specification for the Packard Model E Trucks. In contains various information about the BC, DE, and FG size models.

Published: 2010-03-24 Views: 297 times

1920 Twin-Six Fact Book Image

This is the 1920 Twin-Six Fact Book. It was used by Salesmen as a reference to the features and specification of the 1920 Twin-Six.

Published: 2010-03-24 Views: 304 times

1921 Single-Six Fact Book Image

This Salesman Fact book published in Sept 1920 was used to educate the salesmen of the features and specification of the new 1921 Packard Single Six models that was coming out.

Published: 2010-03-24 Views: 344 times

1921 Single-Six Illustrations Image

These were given to Salesmen in 1920 to help educate them on the coming 1921 Single Six models. Wonderful illustrations of each models are included.

Published: 2010-03-24 Views: 259 times

1921 Standard Sizes and Adjustments Image

This is the 1921 Standard Sizes and Adjustments. It provides specifications on the Single-Six, Twin-Six, Model D and Model E Trucks.

Published: 2010-03-26 Views: 213 times

1921 Twin-Six Fact Book Image

This is the 1921 Twin-Six Fact Book (rev. 7) that was given to Salesmen to him educate them on the features and specifications on the 1921 Twin Six models.

Published: 2010-03-26 Views: 256 times

1922 Packard Dealer Price List Image

This is a dealer generated price list for 1922 Packard vehicles. It not only contains prices on standard models, but also Custom Bodies models.

Published: 2010-03-26 Views: 285 times

1923 Confidential Dealer Accessories Book Image

This is a circa 1923? "Confidential Accessory Price Book for Packard Distributors", Book Number 291, issue by Packard Motor Car Company of Chicago. 50+ pages.

Published: 2010-08-03 Views: 278 times

1923 Specifications and Adjustment Image

This is the 1923 Packard Specifications and Adjustments for Twin-Six, Single-Six, and Model D and E Trucks.

Published: 2010-03-26 Views: 338 times

1924 226-233 Single Six Fact Book Image

This is the 1924 Single Six Fact Book for the 226 and 233 Models. This was given to Salesmen to help educate them on the featured and specifications on the 226 and 233 models.

Published: 2010-03-26 Views: 335 times

1925 Packard Eight 236-243 Facts Book Image

This is the 1925 Salesman Facts book for Packard Eight models 236 - 243. These were given to Salesmen to educate them on the features and specifications of the 236 - 243 models.

Published: 2010-03-28 Views: 526 times

1925 Sales Educational Course Vol 3 No 13 Image

This is the Vol 3 No 13 of the Sales Educational Course (1925).

Published: 2010-08-06 Views: 166 times

1928 Packard Eight Model 443 Fact Book Image

This is the 1928 Fact Book for the Packard Eight 443 models. These were given to Salesmen to educated them on the features and specifications of the 443 models.

Published: 2010-03-31 Views: 816 times

1929

This is the 1929 Price List on Packard Approved Accessories. This provides the pricing and the index to the Packard Accessory Catalog Index No. 500. (March 1st, 1929)

Published: 2008-02-06 Views: 799 times

1929 Packard Eight 626 - 633 Fact Book Image

This is the 1929 Fact Book for the Packard Eight Models 626 and 633. These were given to Salesmen to educate them on the features and specifications of these models.

Published: 2010-04-01 Views: 1156 times

1929 Sales Catalog and Price List Image

This is the 1929 Sales Catalog and Price List. In contains high-level information about Packard vehicles and a one page price list of the 1929 models.

Published: 2010-03-24 Views: 970 times

1931 Packard 840-845 Sales Fact Book Image

This is the 1931 Packard Sales Fact Book for models 840 & 845. This was given to Salesmen to educate them on the features and specifications of these models.

Published: 2010-04-12 Views: 936 times

1931 Packard Eight 826-833 Facts Book Image

This is the 1931 Facts Book for the Packard Eight 826 and 833 models. These were given to Salesmen to educate them on these models.

Published: 2010-04-05 Views: 1031 times

1932 Packard 901-902 Fact Book Image

This is the 1932 Packard Fact Book for models 901 and 902. These books were given to Salesmen to educate them on the features and specifications of these models.

Published: 2010-04-17 Views: 1141 times

1932 Packard Fact Book for models 903 and 904 Image

This is the 1932 Packard Fact Book for models 903 and 904. These books were given to Salesmen to educate them on the features and specifications of these models.

Published: 2010-05-26 Views: 767 times

1933 Salesman Factbook Image

This is the 1933 Packard Fact Book. These books were given to Salesmen to educate them on the features and specifications for the 1933 models.

Published: 2010-05-30 Views: 847 times

1934 Accessories Information Image

These are the Accessories pages of "Carefully-Planned Appliances Approved by the PACKARD engineering department" and are abstracted from the 1934 Packard Sales Information book.

Published: 2008-12-24 Views: 1270 times

1934 Packard Sales Portfolio (Data Book) Image

This is a 100+ page Portfolio covering salesman information on all the new 1934 Packard Models, and Custom Bodied models. This also contains competitive information.

Published: 2009-11-03 Views: 1200 times

1936 Packard One-Twentry-B Salesman Databook Image

This is the 1936 Packard One-Twentry-B Salesman Databook. These were provided by the factory to the Salesman at the dealership and listed all the features and specifications on the various models.

Published: 2010-12-30 Views: 905 times

1937 Dual Road and Fog Lights Accessory Bulletin Image

This is Packard Accessory Bulletin No. 24 covering the Dual Road and Fog Lights.

Published: 2010-11-27 Views: 740 times

1938 Packard Six & Eight Data Book Image

This is the 1938 Data Book (aka Fact Book) for the Packard Six and Eight models. This was given to Salesmen at the dealerships and covers all of the features and specifications for the given models. It also contains wonder pictures and illustrations. 200+ pages.

Published: 2012-05-02 Views: 930 times

1939 Packard Data Book Image

These Data Books were given to Salesmen and contain essential information about all the models including specifications, features, pictures, as well as company information. This also includes information on the Packard Custom cars.

Published: 2009-10-24 Views: 1678 times

1940 Salesman Data Book Image

This is the 1940 Packard Salesman Data Book. It contains sales information, specifications, model information about the 1940 Packard cars. This covers the 110, 120, 160 and 180 models.

Published: 2017-02-27 Views: 709 times

1940 Special 40th anniversary of the Packard, Automotive News Annual Image

This is special issue of Automotive News commemorating the 40th anniversary of the Packard Motor Car Company in 1940. Packard provided hardbound personalized copies, with the dealer or distributorís name imprinted on the cover of this special issue, for use of their sales and service staff, and for display in their show rooms and customer waiting areas. It is interesting in that there is a good history of the Packard Motor Car Company to that time. Also interesting are the advertisements from vendors to Packard and other businesses in the automobile industry congratulating the company on its accomplishments.

Published: 2008-10-09 Views: 819 times

1941 Christmas Showroom Information Image

This is information sent to Dealership on how to dress up the showroom for the coming Christmas Holidays. It contains not only suggestions, but also items that can be ordered for display in the showroom.

Published: 2010-08-17 Views: 449 times

1941 Dealer Information Image

This is the 1941 Dealer Information relating to pricing, specifications, colors, upholstery, accessories, equiptment, and factory delivery in the United States.

Published: 2008-04-12 Views: 825 times

1941 Dealership Announcement Suggestions Image

This is a set of information provided to a dealership containing suggestions on how to dress up the dealership for the announcement of the coming 1941 models.

Published: 2010-08-17 Views: 255 times

1941 Packard Information Booklet Image

Information on the 1941 Packard models relating to Prices, Specifications, Colors, Upholstery, Accessories and Equipment, and Factory Delivery in the United States.

Published: 2010-08-17 Views: 805 times

1941 Publicity Announcement Packet Image

This is a packet of information send to dealerships. It contains specification information, feature information, and also sample advertising samples that a dealership could use.

Published: 2010-08-17 Views: 424 times

1941 Salesmen Data Book Image

This the is 1941 Salesmen Data Book. These handbooks were given to sales and provides a handy reference on models, features, competitive information, and specifications. Also there are pictures and illustrations of most of the models.

Published: 2010-02-02 Views: 1354 times

1942 Packard Accessory Data Book Image

This is the 1942 Packard Accessory Data Book, it contains information about what Factory Approved Accessories were available.

Published: 2016-03-07 Views: 311 times

1942 Packard Accessory Price List Image

This is the 1942 Packard Accessory Price List. It shows the dealer pricing for the various 1942 accessories that were available.

Published: 2016-03-08 Views: 324 times

1942 Packard Car Information Image

Information about the 1942 Packard Car Lineup

Published: 2016-03-02 Views: 356 times

1946 Data Book Image

Here is the 1946 Salesmen Data Book. If you have never looked through one of these they contain alot of information. They were used by the salesmen at the dealers explain features. It shows color pictures of every model, and explain on the different systems on the car. This one is very interesting as it was the first one after the war and gives a little history on the company, and talk about some of Packard efforts duing the war.

Published: 2006-05-16 Views: 1327 times

1948 Fact (Data) Book Image

Here is the 1948 Fact Book. This is a great piece to look at. It guess through all the features on the car. It explains engine internals, suspensions, and all the other various systems of the car. This is a very nice piece.

Published: 2006-06-17 Views: 2659 times

1949 Dealer Accessories Price Book Image

This is the 1949 Accessories Price Book. This was used by the dealers to order accessories and diaplays for the dealership.

Published: 2006-07-09 Views: 762 times

1951 January Issue of

This is the January, 1951 Issue of "Packard News" this was the internal Newsletter that was sent out to the dealers, and factory workers.

Published: 2008-03-16 Views: 637 times

1951 Packard Pointers No. 26 Image

This is the 1951 Packard Pointers No. 26 issue. This was a newsletter for Packard Salemen. This issue covers the Master Salesmen Club, and how to qualify for it. It also shows the current points standing of Salemen around the country.

Published: 2009-02-03 Views: 582 times

1952 Packard Data Book Image

Here is the 1952 Salesmen Data Book. If you have never looked through one of these they contain alot of information. They were used by the salesmen at the dealers explain features. It shows color pictures of every model, and explain on the different systems on the car.

Published: 2006-05-19 Views: 1100 times

1953 Packard Retail Sales Conference Training Booklet Image

This was a Training Booklet given to the Salesmen at the 1953 Packard Retail Sales Conference.

Published: 2009-11-19 Views: 478 times

1953 Shareholders Invitation Materials Image

That is a combination of materials about a program but together to invite Shareholders into the dealers to view the new 1953 models and features.

This includes a Company letter to the dealer explaining the program. A copy of the shareholder invitation brochure, and an invitation card.

Published: 2009-02-07 Views: 498 times

1954  Salesmen Fact (Data) Book Image

Here is the 1954 Salesmen Fact Book. If you have never looked through one of these they contain alot of information. They were used by the salesmen at the dealers explain features. It shows color pictures of every model, and explain on the different systems on the car.

Published: 2006-04-19 Views: 1312 times

1954 Sales Spotlight Bulletins (Parts & Accessories Merchandising) Image

Sales Spotlight Bulletins were sent to dealers to promote the ordering and stocking of featured products - typically, accessories, maintenance, or new items - to help build additional sales and profits. Attachments are included, where available.

Published: 2010-02-16 Views: 302 times

1955

This is a very interesting letter from PMCC to all the dealers and salesmen on how to properly demonstrate the Torsion Level suspension that was new for 1955 to customers.

Published: 2008-03-10 Views: 527 times

1955 Dealer Book Image

This is the 1955 Dealer Book. It contains the paint chip samples and color schemes as well as upholstery samples for the 1955 Packards and Clippers. It also contains V8, Ultramatic and other technical information.

**UPDATED: Upholstery Link fixed**

Published: 2008-10-27 Views: 3598 times

1955 Sales Spotlight Bulletins (Parts & Accessories Merchandising) Image

Sales Spotlight Bulletins were sent to dealers to promote the ordering and stocking of featured products - typically, accessories, maintenance, or new items - to help build additional sales and profits. Attachments are included, where available.

Published: 2010-02-16 Views: 406 times

1956 Fact (Data) Book Image

Here is the 1956 Salesmen Fact Book. If you have never looked through one of these they contain alot of information. They were used by the salesmen at the dealers explain features. It shows color pictures of every model, and explain on the different systems on the car.

Published: 2006-05-15 Views: 1381 times

1956 Packard and Clipper Paint and Upholsteries Dealer Book Image

This is the Dealer Book which contained all the Paint Schemes and Upholstery samples for the 1956 Packard and Clipper lines.

The paint section is for illustration purposes only and are no true to color. The actual paint named colors are on the last page.

Published: 2007-11-21 Views: 2851 times

1956 Power Pack - Weekly Salesman Training Vol 10-15 Image

This is the 1956 Power Pack - Weekly Salesman Training Vol 10-15.

Published Weekly by the Packard-Clipper Division Sales Training Department. A compilation of powerful selling ideas and suggestions for building selling power.

Published: 2009-01-03 Views: 441 times

24th-25th Series Factory Production Options Image

This is a list of the available Factory Production options and the code for each option for the 24th-25th Series Cars (1951-1952).

Published: 2008-01-09 Views: 513 times

24th-25th Series Factory Production Options Image

This is a list of the available Factory Production options and the code for each option for the 24th-25th Series Cars (1951-1952).

Published: 2008-01-09 Views: 1273 times

Earle C. Anthony Dealer Letters Image

Letters issued by West Coast Distributor Earle C. Anthony Dealer to his dealerships.

Published: 2020-01-09 Views: 1020 times

Master Motor Builders Booklet Image

Here is the complete Master Motors Builder booklet. This includes the X-24 information previously posted as well as information about other engines that Packard made (boat, tanks, etc).

Published: 2007-12-22 Views: 421 times

New York Packard pricing for 1938 Image

This was a small 4 page salemen pamphlet that includes the New York pricing for the 1938 Packards, as well as selling features and specs.

Published: 2009-01-27 Views: 364 times

Packard New Car Retail Delivery Inspection Sheet Image

This is a Packard New Car Retail Delivery Inspection Sheet that I vector traced from an original one. So you can use this to print your own sheet and keep it with your car. This may be a fun thing to have in the glove box for those of you that take your cars to shows. These sheets were filled out for every car received by the dealer, and also at 1,000 and 3,000 mile inspections.

Published: 2007-06-11 Views: 323 times

Packard Partsman's Training Book Image

The manual was part of Packard Dealer training and covered Parts Management and Merchandising. Thigs such as setting up part displays, inventory and other operations related to the a Dealer's Parts Department are covered. Printed March, 1950.

Published: 2007-05-02 Views: 364 times

Packard Pointers No 24 ,1951 Image

This is the 1951, No. 24 issue of Packard Pointers. This was a newsletter that was send to Packard salesmen to give them "pointers" on how to tell.

Published: 2009-01-25 Views: 261 times

Packard Promotional Pointers Image

These are a set of Packard Promotional Pointers that were sent to dealers to give them information on both current Packard advertising and promotions as well as tip on promoting their dealerships and the Packard brand in their local markets.

Published: 2017-02-08 Views: 701 times

Packard Standard Eight Facts Model 726-733 (Data Book) Image

This is the Packard Standard Eight Facts for Models 726-733. I believe that was similar to the Salesmen Fact books or Data Books that were used in the later years.

Published: 2009-01-25 Views: 563 times

Planned Sales Management Training Booklet Image

This was the 1949 Packard "Planned Sales Management" Training Booklet used to train Sales Managers at the Dealerships.

Published: 2009-10-12 Views: 194 times

Serviceman's Training Book: New Car Retail Delivery Image

This manual was part of Packard Service Training Program for the dealers and covered the delivery and prep of new cars received from the factory. Circa 1949.

Published: 2007-05-02 Views: 335 times

Serviceman's Training Book: Scientific Diagnosis Image

The manual was part of Packard's Service Training program and covered the Scientific Diagnosis of car problems. This manual does into details of using all the various scopes and electronic instruments that were available in the Packard Service departments. Printed June 1951.

Published: 2007-05-02 Views: 615 times

Serviceman's Training Book: Used Car Reconditioning Image

The manual was part of the Packard's Service Training program and covered the mechanical and appearance reconditioning of used cars. Circa 1950

Published: 2007-05-02 Views: 474 times

Technical Letters Image

Technical Letters issues by Packard on various issues.

Published: 2016-05-16 Views: 1610 times

The Accessory Promotors Image

These are "The Accessory Promotor" that were issued by the Factory to the Dealers and Distributor to help keep the field abreast of new and changes in regards to accessories. These are not titled, so are just listed by their issue date.

Published: 2016-05-16 Views: 525 times

The Profit Producers Image

The Profit Producers were issued by the factory to dealers in 1929 I believe and were the precursor to the Accessory Promotors.

Published: 2016-05-16 Views: 356 times

Trade Letters Image

Trade Letters on various matters that were issued by Packard to Zones and Dealers

Published: 2016-05-15 Views: 1285 times

Used Car Profitable Operation Training Manual Image

A training manual provided to dealers covering Used Car Buying, Reconditioning, Display, Advertising, and Selling.

Published: 2009-10-05 Views: 218 times

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