Can old brands be revived?
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Forum Ambassador
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This article is in The Sydney Morning Herald today, Sydney's broadsheet newspaper, - Can old brands be revived?
Attach file: (28.96 KB)
Posted on: 2010/2/26 4:35
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Mal
/o[]o\ ==== Bowral, Southern Highlands of NSW, Australia "Out of chaos comes order" - Nietzsche. 1938 Eight Touring Sedan - SOLD 1941 One-Twenty Club Coupe - SOLD 1948 Super Eight Limo, chassis RHD - SOLD 1950 Eight Touring Sedan - SOLD What's this? Put your Packard in the Packard Vehicle Registry! Here's how! Any questions - PM or email me at ozstatman@gmail.com |
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Re: Can old brands be revived?
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Home away from home
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I have to go along with Fatmike. With companies dropping models within a brand, this would not be the time to try an play Doctor Frankenstien and revive a brand. I know dodge revived the Challenger model, but I think that is a rarity. Let well enough alone. I don't think it would be cool to denegrate the old lines by producing a fully equipped rice rocket or detroit cheese box where the name of the car has more letters in it than you can fit on the hood.
I.E. Stutz - Bearcat, Pierce-Arrow Etc.
Posted on: 2010/2/26 8:34
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Re: Can old brands be revived?
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Home away from home
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I can't think of a single example of an "old brand" that's BEEN successfully revived!
MAYBE Avanti, but even that's debatable since I'm not sure they're even in production any more, and the most current one is an all-new car.
Posted on: 2010/2/26 8:45
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Re: Can old brands be revived?
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Forum Ambassador
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I think you'd have to consider the Mini-Cooper revival a successful venture, though the difference is that it was revived by an existing major player, not a new venture.
Posted on: 2010/2/26 9:29
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Re: Can old brands be revived?
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Home away from home
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The problem with brand revival is that the revivals thus far are predominately just clones of some modern production and revived in name only or minor motif.
Possible exceptions are Mustang, T'bird (sports car version) and maybe, as someone already metioned the Avanti. Early COrd reproduction ca. 1965 was a good effort but smaller than original and Corvair powered. I beleive that so called revivals are nothing more than an attempt to capitalize from a legend rather than a deliberate attempt at reproduction. However, one mite consider such models as tri-5 chevies, Indian, Cushman, Model A's among a few others as genuine attepts at revival. Buy ALL the parts from a supplier book and put one togeher yourself.
Posted on: 2010/2/26 9:29
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VAPOR LOCK demystified: See paragraph SEVEN of PMCC documentaion as listed in post #11 of the following thread:f
packardinfo.com/xoops/html/modules/newbb/viewtopic.php?topic_id=7245 |
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Re: Can old brands be revived?
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Home away from home
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That Maybach looks no more like any original Maybach than the Packard V12 pictured above looks like any of the originals made by PMCC.
Posted on: 2010/2/26 9:52
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VAPOR LOCK demystified: See paragraph SEVEN of PMCC documentaion as listed in post #11 of the following thread:f
packardinfo.com/xoops/html/modules/newbb/viewtopic.php?topic_id=7245 |
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Re: Can old brands be revived?
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Home away from home
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Friends
What made Packard cars special were the people and the organization. those are gone. A new car full of technical innovations and styling cues isn't the same thing a vehicle made by an organization that has a continuous existence. Packard standards and modern management are incompatible, I'm afraid Regards John Harley
Posted on: 2010/2/26 10:11
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Re: Can old brands be revived?
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Home away from home
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The two modern examples of the resurection of a great marque -- Bugatti and Maybach -- were made possible due to the financial and engineering resources of great modern auto companies, VW and Mercedes respectively. Come to think of it we probably wouldn't have RR and Bentley today, without successful corporate parents.
Posted on: 2010/2/26 11:55
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Don Skotty
1938 Super 8 1604 1116 Club Sedan 1939 Twelve |
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Re: Can old brands be revived?
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Forum Ambassador
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any packards that were attempted AFTER the company closed have been the BIGGEST POShits EVER MADE and FUGLY!!!!! enough said.
to revamp the company would mean to make it all new....cause so far retro has not worked out for any of the "newer" ones.
Posted on: 2010/2/26 13:12
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1937 Packard 138-CD Deluxe Touring Limousine
Maroon/Black 1090-1021 [url=https://packardinfo.com/xoops/html/modules/registry/View.php?ID=232]1955 Packard |
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